Expert Services...

Just a little sampling of the CFL Relationship Advertising Method:

• Customized messages for your own customer relationship group
• Training meetings to coach your sales and management staff in the best methods to increase sales with the system
• A Management one-on-one system, giving your management staff the basis and tracking ability for weekly mini-meetings with each Salesperson to ensure that they have “done their job” in bringing back customers for additional sales; i.e., calling to ask for referrals, getting lease and near-term end customers back and making other much needed phone calls to customers and prospects
• Weekly Sales Phone Guide to prompt the Salesperson to follow up letter contact at the optimum time with a friendly phone call, including an additional copy for management controls
• Expert Clients for Life manual verification of each individual customer’s data at startup and also at each new and used vehicle deal (Ever see a letter referring to your customer’s Chevrolet Malibo? Ouch!) We proof and correct!
• We use nicknames, spouse names, spouse birthdays, involving everyone included in the purchase! Bob . . . Nikki. . . Jack . . . Bubba . . . For professionals, we address “Dr. Ortiz.” We solicit this info from your Sales staff and maintain the proper contact with your customer!
• Salesperson involvement: Letters are shipped weekly to the Salesperson so that they can sign, add notes, if desired, and mail out, giving them “ownership” of this relationship marketing program. Turnkey programs are also available.
• Ongoing maintenance and timely updating of customer data to ensure the best in quality and minimizing duplicate letters. We maintain communication regularly with your Sales staff to receive address changes, etc. and to avoid waste. Updating through the Post Office National Change of Address registry is also available.
• Changes and updates to letter content are included, and we will add special offers to your communication upon request
• Availability of Do Not Call “Scrubbing” Services
• This and much, much more from the Relationship Marketing Experts!

Increase your parts and service business by making your customers “walking and talking” Service Department referral sources, because they know you care about them and their business. Identify, quantify and improve the five major customer concerns about your Service Department AND each Service Advisor. Improve customer handling by your entire dealership staff with the aid of our training program. Achieve substantial increases in customer satisfaction AND SERVICE SALES!

 

34% of your service customers are unhappy with some part of their service     experience and will never visit your store again. Most won’t even tell you     about it, unless asked.

Increase service and parts sales through friendly reminders to your customers prior to scheduled maintenance dates, based on their individual driving habits. We handle the mail and phone contact, and we set the appointment for you. Any combination of services can be customized for your Dealership. Improve various regular maintenance sales by tracking wear and tear on targeted parts and advising your customer when replacement services are needed. The combination of mail and a friendly phone contact maximizes your service income absorption!